Rumors have been swirling around about Amazon Prime Day for weeks, but on Monday morning the e-commerce giant confirmed it: The shopping holiday will happen on October 13 and 14th this year, with select pre-Prime Day deals already available to shop right now.
The timing shift, which was due to supply chain delays for key products, is good news for shoppers looking to get holiday gifting out of the way early, and if you’re not already a member you should consider signing up for a 30-day free trial. But with Black Friday and Cyber Week right around the corner, just what exactly constitutes a “good deal” may be very different this Prime Day than in years past.
In addition to bookmarking our Amazon Prime FAQ as well as our list of early Prime Day deals — where we’ll be tracking all of the best Prime Day deals and discounts as they’re announced — my advice for scoring the best deals during Amazon Prime Day 2020 mostly involves sticking to your guns.
Our Tips for Navigating Amazon Prime Day 2020
- Sign up for a membership if you don’t already have one. A Prime membership is key to take advantage of Prime Day deals. If you want to avoid paying the monthly $12.99 fee, simply cancel the membership before the 30 days is up. Note that students and anyone with an EBT or Medicaid card are eligible for special discounts.
- Make a list of things you’d be interested in buying before the actual sale happens. This can help you focus on things you actually want or need without being distracted by flashy discount numbers.
- Don’t settle. If you need a new TV and have your eye on the latest model, don’t buy an old version simply because it’s on sale.
- Don’t forget about other retailers. Scores of other stores will be running sales timed to Prime Day. Target has already announced “Target Deal Days,” Walmart has announced its “Big Save” event, and we expect several other major retailers will follow suit. Smart shoppers should compare prices before checking out.
- You might want to hold out for Black Friday. While Prime Day will undoubtedly have the best deals on Amazon branded items (like the Toshiba Amazon Fire TV or the Echo Dot, both of which are already on sale), you might see steeper discounts on Black Friday or Cyber Monday for certain products. While discounts can spike as high as 50% during Black Friday and Cyber Week, the average price slash is around 20%.
And finally, you can sign up for the Forbes Shopping Newsletter, which will deliver our tips on the best Prime Day deals straight to your inbox in real time.