The Indian wedding industry, worth around $50 billion, is among the sectors that has been severely impacted by the coronavirus pandemic. We caught up with wedding photographers Ankita Asthana and Akash Agarwal of WeddinNama to find out how the industry is bouncing back now that restrictions have been lifted.
Here are excerpts from the interview.
How has the pandemic impacted the wedding industry in India?
Ankita: Oh, it’s been like a pause button. Weddings thrive on social gatherings and human interaction and that is exactly what got affected by this pandemic. So it is no surprise that the industry has got severely hit. Not only did the weddings planned this year get postponed but even people who wanted to plan one next year are not able to do so because of uncertainty and risk factors.
Akash: Almost everyone in the over-a-crore people who are involved in the wedding industry are