Massive new hotel and entertainment destinations backed by Universal Music Group are coming to Biloxi, Atlanta and Orlando.
Universal Music Group, in partnership with the Dakia U-Ventures investment group, announced new details Friday about their joint venture called UMusic hotels. Renderings of the planned UMusic Broadwater Hotel show a waterfront venue that appears to rival Biloxi’s biggest resort, the Beau Rivage Casino, Resort and Spa, in scale. The design features an indoor concert hall substantially larger than those at Beau Rivage, the Hard Rock Biloxi and other casino properties, with a large exterior screen facing a marina.
According to information released Friday, the venue “will seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style.” A publicist said plans call for the property to include casino gaming.
Dakia describes its U-Ventures branch as managing “a portfolio of incubated companies growing interrelatedly across the hospitality and entertainment industries, together contributing to the growing Experience Economy,” and as specializing in “experiential hospitality.” It describes UMusic Hotels as venues to be built in cities “that are inviting and influential, ones that are rich in music culture” and says that each venue will capture “the vibe that designs a city through its music.”
Universal Music Group, meanwhile, describes itself as the world’s leading music company. Best known for recording and publishing music, its brands include historic labels such as Capitol, Def jam, Geffen and Polydor.
The concept appears to be that Universal will provide the music, Dakia U-Ventures will build a resort experience around it and Pyramid Hotel Group will manage the properties.
“Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways,” said Bruce Resnikoff, president and CEO of Universal Music Enterprises.
“Every destination holds a great story just waiting to be told through its cultural heritage and its music,” said Robert Lavia, chairman of Dakia U-Ventures. “Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration.”